Head of the Ohio

Be part of one of one of Pittsburgh's premier outdoor events. 

Sponsors have the opportunity to gain exposure among a large, diverse audience through:

• Inclusion on the HOTO website and in marketing and public relations programs 
• Exhibit space at the finish line 
• Inclusion on printed materials (poster, program, and t-shirt) 
• PA announcements 

Sponsors also receive complimentary tickets to the Stewards' Pier, passes for preferred parking, and HOTO t-shirts.

For more information on becoming a part of this exciting event as a sponsor, please contact Rick Brown.

RACE DEMOGRAPHICS

The Rowing Market

As a sport rooted in tradition, rowing is embraced by hundreds of colleges, high schools and communities across the country. Tens of thousands of college and high school students row, and continue to row after graduation, well into their adult and retirement years. Rowing is the sport of choice for hundreds of thousands of executives, professional and white-collar managers. It is truly a sport for a lifetime.

The average household income for rowers is $103,000. Over 90% of rowers are college graduates and 60% also hold advanced degrees. The rowing community is also split fairly evenly between men (55%) and women (45%). In addition to being highly educated and highly compensated, rowers are adventurous, disciplined, competitive yet sophisticated individuals who share a love of the outdoors. Rowers expect the best from themselves and others. Though demanding, rowers are also a very loyal group and supportive of sponsors involved in the sport. 

• 75% of rowers are between the ages of 18 – 45 
• 58% Professional/managerial 
• 12% Self employed 
• 10% Education 
• 8% Technical 

Many rowers are multi sport enthusiasts and are involved in many other sports like cross-country and downhill skiing, mountain biking and cycling, swimming and running.

Head of the Ohio Demographics

The Regatta attracts more than 2,000 rowers with an equal number of spectators each year. Eighty percent of the participants come from the Mid-Atlantic region.

• 40% are college/university students 
• 30% are high school students 
• 20% are masters – over the age of 27 
• 10% are open and othfer

Spectators

Each year thousands of friends and family members of the rowers competing turn out to cheer for their favorite rowers. They are joined by local residents and business leaders, city officials, alumni from the schools competing and others who look forward to being a part of this unique Pittsburgh event accentuating the beauty of our magnificent, rejuvenated rivers.